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New Parks Associates found that 63% of US Internet households own a smart TV, up from 38% in 2015. OTT Video Market Tracker:, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of TV in the home, marrying entertainment with connected home functionality. Roku announced at CES 2023 that it will launch its own line of smart TVs this year, and many companies showed off new TV technology.

“Smart TVs are a part of the modern home. this device will be a key element of an integrated vision for whole home entertainment,” said Elizabeth Parks, president of Parks Associates. “New apps and integrations bring together the smart home and entertainment ecosystems to further monetize its user base and gain greater control over home data.”

Research by Parks Associates shows that 87% of US Internet households have at least one streaming service. At CES, many companies announced new smart TVs and are looking to use the operating system (OS) as much as the hardware for future applications. TV manufacturers and tech giants like Amazon, Apple, Google and Samsung are building smart home controls into the TV, turning this device into a home management platform.

When consumers consider purchasing a smart TV, they value interoperability, compatibility and ease of use across an ecosystem more than single-point functionality. Connected device owners now have an average of 16 connected devices at home, and the desire for a single access control point is top of mind.

OTT Video Market Tracker: helps companies stay informed about more than 400 North American OTT services by providing details on current players, new entrants and trends in the OTT video services market.


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