Discount Internet provider Starry is shutting down its Columbus service less than two years after entering the market.
The Boston-based company notified customers this week that it will soon end its central Ohio service.
“It is especially difficult today to inform you that beginning this spring, Starry will begin discontinuing its Internet services in the Columbus, Ohio market,” Starry wrote to customers. “We will contact you to provide a more accurate date for the termination of your Starry service. You do not need to take any action at this time.”
Starry launched Columbus service in the summer of 2021, offering internet connection for regular rates ranging from $25 a month to $50 a month.
Columbus was Starry’s sixth market and first in the Midwest, following Boston, New York City, Washington, D.C., Denver and Los Angeles. The company said it is closing the Columbus market to focus on others.
“Leaving the Columbus market was a difficult decision that we did not take lightly,” Starry Chief Executive Officer Chet Kanojia said in a press release.
“Every community deserves strong competition and choice among broadband providers, and Starry’s goal was to bring a high-quality, affordable option to Columbus families. I’m proud of what our team has built and the impact we’ve made in Columbus neighborhoods. However, our business is evolving and given the challenging macroeconomic environment, we have had to make some difficult choices. The decision to leave Columbus allows us to continue to invest in our five core urban markets and further expand our footprint and customer base in those communities.”
Starry said it will begin phasing out Columbus service in March and end in June. Customers will be notified when they lose service and given the opportunity to switch to other providers, the company said.
“We don’t recommend specific providers, but our customer service team is equipped to help our customers find out what other providers can serve their location and can help ease the transition from Starry,” company spokeswoman Mimi Ryals said.
Starry would not disclose the number of its customers in Columbus beyond the “thousands,” but said its network reaches more than 350,000 Columbus homes.
Customers are directed to the Starry blog for details on the company’s decision.