Latest annual report Erickson ConsumerLab, called “Life in a climate-impacted future,” found that 99% of more than 15,000 global early technology adopters expect to actively use Internet and connectivity-based solutions to personally address climate change impacts by 2030.
The report also found that 83% of respondents believe the world will reach or exceed 1.5C of global warming, which is considered by international agreements to be the limit beyond which more extreme weather events and adverse climate impacts are likely.
55% of early adopters in metros believe climate change will negatively impact their lives and expect to turn to connectivity solutions as a countermeasure.
Key concerns include the cost of living, access to energy and material resources, and the need for seamless and reliable communication in troubled times and chaotic weather. 59% of respondents believe that innovation and technology will be crucial in the 2030s to meet the everyday challenges posed by climate change.
A report by Ericsson ConsumerLab found that the vast majority of early adopters not only believe that climate change is happening, but also that its effects will have a greater impact on their lives in the 2030s than they do now.
While personal economy and lifestyle interests will be the main drivers of service uptake for survey respondents in the 2030s, potential new large-scale collective behaviors could lead to major changes in everyday life as we currently know it. Respondents expect that the move away from “clock time” such as the “traditional” nine-to-five workday and routine may be a key driver of the trend toward leisurely mobility, with society organized around peak and trough energy use. , rather than clock time, may become commonplace.
Respondents also anticipate the role AI: enhance consumer behavior, such as helping shoppers reduce the impact of their material consumption by using digital physical product alternatives.
According to the study, climate change and the rising cost of living will affect consumer behavior in the future. Consumers will use digital services to control food, energy and travel costs.
A reliable Internet connection will become more important as extreme weather events increase. Schedules can become more flexible as climate regulations and energy efficiency change.
AI will be used to protect consumers in unpredictable weather. Corporate carbon footprint restrictions and digitization will shape the work routine. Smart water services will be used to conserve and reuse water.
Digital energy exchange services can mitigate rising energy costs, and energy can become a currency.
Meanwhile, digital replacements can become status markers, and the dematerialization of consumption habits will accelerate. In urban areas, nature without travel can become standard. 10) Consumers will find ways to circumvent stricter environmental restrictions through online hacking apps.