During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro began developing life-learning content to support employees who were increasingly burned out from working from home. They were well received enough that they decided to develop their product into an employee support program called Mindtera, which now serves more than 10,000 employees in Indonesia.
Today, the startup announced $850,000 in total funding led by East Ventures, with participation from Seedstars International Ventures and angel investors.
Bhaskoro told TechCrunch that the startup is focused on B2B markets, including medium and large enterprises. It also provides a self-service platform for small and medium enterprises. Its core industries are finance, consulting and retail, and a typical client has over 200 employees.
Mindtera aims to support employees in their work-related challenges as well as in their personal lives such as finances, family and relationships. Companies, on the other hand, gain insights into what employees want and how to create a more engaged and productive workforce.
Mindtera includes two platforms: The first, called Mindtera Pro, is an analytics dashboard and app that has assessment tools to gather employee feedback, which is then used for insights into the well-being and engagement of a company’s workforce. This includes surveys that allow employees to participate anonymously or use their own names. They can provide suggestions, criticisms and other opinions about their work and their employer.
The second, Mindtera Plus, connects companies with coaching and development consultants to help with management and workplace culture. Employers have the option to either subscribe to Mindtera Plus for an ongoing action plan or work with consultants on an as-needed basis. Mindtera Plus uses in-house consultants, external certified consultants and aligned partners to provide clients with strategic program plans and monthly or quarterly progress reports.
Bhaskoro said Mindtera’s main competitors are EAPs based outside Indonesia and traditional workforce consulting agencies. Mindtera’s key differentiator is giving employers real-time monitoring of how engaged employees are, instead of making them wait for reports. Mindtera Pro also gives them greater visibility into spending on activities, vendors or platforms they use as interventions to improve productivity and performance.
The newunding will be used to expand Mindtera’s B2B platform with the goal of becoming the best platform for employee support in Indonesia.
In announcing the funding, Seedstars International Ventures General Partner Patricia Sosrodjojo said: “The world has seen a huge shift in the holistic awareness of mental health and wellbeing for business, but there is still much work to be done. to deal with it effectively. Mindtera is at the forefront of fundamental change in the workplace and has been able to rapidly expand its reach in the Indonesian HR space.”