Going forward, the company’s group of “about 20” industrial designers will instead report to Apple CEO Jeff Williams, and many of the team’s veteran designers will take on bigger roles. Bloomberg reports. The change will significantly expand Williams’ powers. he already leads “global operations, supply chain and customer support for AppleCare, as well as software engineering for the watch and health efforts.” Bloomberg says. However, the publication notes that Apple could still call itself a new hardware design leader at some point in the future. Alan Dye will continue to lead software design.
The move could mark a major shift for Apple’s legendary hardware design group, putting it directly under the control of the company’s chief operating officer, Williams. To be fair, the team has, after all, been a part of his operation for some time now, given that Hunky has been reporting to Williams since Ivey’s departure.
And Apple has been designing a committee since Ive left, given that the company has split design leadership into the roles of Hankey and Dye. We’ll have to wait and see if this organizational change can affect how Apple’s future hardware looks.
Apple did not immediately respond to a request for comment. The company reports its Q1 2023 earnings later Thursday.