Apple ‘seriously’ concerned about iPhone 14 Plus sales, plans to reevaluate iPhone 15 lineup

Apple is reportedly “seriously” worried about sales figures for the iPhone 14 Plus, the 6.7-inch non-Pro version of the iPhone 14 lineup. As a result, it is looking at ways to reorganize its iPhone lineup for next year.

The iPhone 14 Plus is the newest addition to the iPhone lineup and replaces the 5.4-inch mini iPhone. The iPhone 14 Plus has the same design, cameras and performance as the standard iPhone 14, but with a larger screen and battery. According to a post by yeux1122 on Naver, which has shared both accurate and inaccurate information in the past, Apple is considering ways to reevaluate how it treats iPhone 15 pro and non-pro iPhones.

The post outlines two possible strategies that are reportedly being discussed at Apple, the first being the further differentiation of pro and non-pro iPhones, as previously discussed by Apple analyst Ming-Chi Kuo. Second, Apple is considering lowering the price of the Plus model, which starts at $899, the memo said, citing supply chain and industry sources. The price cut for the Plus model means the standard iPhone, which starts at $799, could also see a price drop, unless Apple wants to close the price gap between the two models.

Apple has changed and re-evaluated its iPhone line several times over the past few years. Starting with the iPhone 6 and iPhone 6 Plus, Apple began offering small and large iPhones before branching out and offering four models—two standard and two high-end models—with different materials, colors, and camera features. Starting with the iPhone 13 Pro, for example, Apple began offering the same camera systems on the 6.1-inch Pro and 6.7-inch Pro Max models, unlike in previous years where more advanced camera features were reserved for the largest iPhones :

With the iPhone 14 and iPhone 14 Pro, Apple chose to offer two standard and two high-end models in matching sizes: two 6.1-inch models and two 6.7-inch models. Both the iPhone 14 Pro and iPhone 14 Pro Max share the same cameras and design, with the only difference being the iPhone 14 Pro Max’s physically larger battery.

The iPhone 15 is still a year away, so it’s too early to know what strategy Apple will employ. However, in one sign that it wants to unify the entire lineup, Dynamic Island is expected for all iPhone 15 models. For a full rundown of everything we know about the iPhone 15 so far, check out our roundup.


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