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The NFL’s “Sunday Ticket” is about to go to YouTube.

Google and the NFL are reportedly in advanced talks to bring the popular service to YouTube starting next season, the Wall Street Journal reports. The official announcement could be on Wednesday.

DirecTV has held the rights to The Sunday Ticket since it first launched in 1994. The service has become an important part of the NFL season for fans across the country. It allows fans to watch almost any game regardless of market and because of NFL RedZone.

The deal with DirecTV is set for after this season. The league has been looking for a new home for the service for some time. In addition to Google, Apple was the favorite, although talks between the NFL and Apple reportedly broke down last week.

“I would say it’s at a very important point for us,” NFL commissioner Roger Goodell said of the deal earlier this month, via NBC Sports. “We have had a lot of interest in this issue and continue to do so. Our decisions are not based on a schedule. They rely on it being the best outcome with the best party.”

It’s unclear how much the deal between YouTube and the NFL will cost. DirecTV was paying about $1.5 billion per season. It would mark the second major streaming deal the league has struck in as many years. Amazon Prime Video is now the exclusive home for Thursday night games through the 2033 season. It pays the league about $1 billion per season.

Disney, ViacomCBS, Fox and Comcast also reportedly pay more than $2 billion per season for their NFL deals.

Sunday Ticket has been on DirecTV since 1994. Now it’s about to move to YouTube. (Nic Antaya/Getty Images)


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