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New England Patriots quarterback Hunter Henry (85) celebrates his touchdown during the third quarter against the Cleveland Browns at FirstEnergy Stadium on Oct. 16, 2022.

Scott Galvin |: USA Today Sports | Reuters:

The National Football League is closing in on a deal for rights to a subscription-only package of its games known as Sunday Ticket with. of Google YouTube TV, according to people familiar with the matter.

The league has been in negotiations for months for the rights to the package, long held by DirecTV, with the goal of striking a deal with the streaming service to expand the NFL’s reach and partnership.

The deal, however, will not include a stake in NFL Media, which includes the NFL Network and RedZone linear cable channels, which the league is buying along with Sunday Ticket rights, one of the people said. The sources asked not to be named because the discussions are ongoing.

The Wall Street Journal reported earlier about the current state of negotiations. An NFL spokesman declined to comment, and Google did not respond to requests for comment.

NFL Commissioner Roger Goodell previously said that while the NFL was bundling a minority stake in the Sunday Ticket, it could decide to sell each property separately.

Terms of the deal were still being finalized on Tuesday, the people said. DirecTV has paid $1.5 billion annually since 2015. The NFL is looking for a buyer for the Sunday Ticket that is willing to pay $2 billion to $3 billion.

Goodell previously said the league aims to announce a rights deal with the Sunday Ticket by the end of the fall. The Sunday Ticket package is the only NFL media rights package yet to be renewed through 2030.

The deal with YouTube TV comes to various media operators including Amazon:, Apple: and: Disney ESPN considered the rights to the property.

The NFL was in close talks with Apple until recently, the people said. However, restrictions surrounding the Sunday Ticket have slowed talks with Apple in recent months, CNBC previously reported.

The league has sought to diversify its partnerships with media companies and have a greater presence in streaming.

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