Bell Financial institution ends naming rights to Legacy Sports activities owned, operated park close to Queen Creek

Bell Financial institution Park now named Legacy Park: Arizona’s Premiere Sports activities & Leisure Complicated

Bell Financial institution has ended its partnership with Legacy Sports activities USA because the naming rights associate of the Bell Financial institution Park sports activities facility in Mesa, positioned close to Queen Creek.

Owned by Legacy Cares and operated by Legacy Sports activities USA, the 320-acre multi-purpose household sports activities and leisure complicated broke floor in October 2020 and opened in January 2022. They hosted a Feb. 4, 2022 grand opening headlined by hometown musician Lindsey Stirling.

Legacy Sports activities USA and Bell Financial institution agreed to a multi-year naming rights deal in September 2021 for the ability that had been often known as Legacy Sports activities Park. Bell Financial institution had no management or affect over the operations, finances or administration of the complicated, nor did it make any debt or fairness funding within the facility or any of the affiliated entities. Bell Financial institution’s sponsorship included identify and model use by Legacy Sports activities USA on the complicated and in communications solely.

Bell Financial institution launched an announcement yesterday saying that “following varied defaults underneath the naming rights settlement, in addition to public experiences of economic concern on the facility, Bell Financial institution notified Legacy Sports activities USA in November 2022 that it was terminating the settlement because the naming rights sponsor. Bell Financial institution is working with Legacy Sports activities USA on the elimination of Bell Financial institution’s identify from the ability and digital channels.”

Lower than an hour after Bell Financial institution’s announcement yesterday afternoon, Legacy Cares stated it has modified the ability’s identify to Legacy Park: Arizona’s Premiere Sports activities & Leisure Complicated and that they’re “now in search of a brand new naming sponsor” and “expresses its honest because of Bell Financial institution for serving to launch the multi-faceted undertaking” because the household sports activities and leisure complicated surpassed greater than 4.3 million guests in 2022.

“Sponsorship and identify modifications are frequent and frequent in terms of arenas, stadiums and sports activities amenities, together with these proper right here within the Valley. As we conclude our association with Bell Financial institution, I wish to thank them for his or her assist as we opened this facility which is attended by hundreds of thousands yearly. The search now begins in earnest for a brand new naming rights associate,” stated Legacy Cares President Douglas Moss.

Legacy Park: Arizona’s Premiere Sports activities & Leisure Complicated, positioned at 6321 S. Ellsworth Highway, is residence to the Learner and Rowe Championship Stadium, 35 soccer/soccer fields, 57 indoor volleyball courts, eight baseball and softball fields, 20 basketball courts and a number of other facilities.

“Bell Financial institution stays steadfast in our dedication to the Phoenix group and we sit up for our continued work with and assist of organizations making a optimistic influence within the communities we serve,” stated Kyle Kennedy, Phoenix president and Arizona banking director for Bell Financial institution.

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