The filmmaker definitely complained a little too much when finally asked about Ryan Gosling’s 2017 film.
It’s already five o’clock years and James Cameron is still haunted by it. three minutes of late-night television that aired one night in October 2017 on NBC… Okay, not really, although you could say the filmmaker complained a little too much when someone finally asked him about it. that famous Saturday Night Live sketch of the decision to use papyrus as a typeface Avatar: logo.
The sketch in question aired during Season 43 SNL: premiere and Ryan Gosling played a man completely tormented by the unique graphic design choices of the 2009 film. In a new interview with BBC Radio 1 to promote the long-awaited Avatar: sequel, Cameron was finally asked about the segment and quickly delivered a deadpan quote from the sketch itself, “It haunted me,” before quickly adding, “not really.”
We’ll definitely take Cameron at his word for it, but let’s be honest, for someone who claims he didn’t spend much time thinking about the sketch, he’s sure taken quite a bit of flak. “I’m just amazed that they spent so much money on a little cinematic vignette around such a clever, thin idea,” he said.
Cameron went on to say. “I said. “Okay guys, we’re doubling down now. We use papyrus for everything.” … The funniest thing about that whole story is that I didn’t even know it was papyrus, no one asked me. I just thought the art department came up with this cool font.”
So there you have it. at least James Cameron thinks papyrus is a great font.