Avatar: The way of water
Sincerely, Disney Co.
Disney and James Cameron’s Avatar: The Last Airbender. Water Road earned an estimated $56 million in its second weekend in theaters, down 58% from its debut.
Falling ticket sales are common for blockbuster titles, with most seeing slips of 50% to 70%. This figure, known as the second-week drop, is often used as an indicator of whether a film will have longevity at the box office or whether it might fizzle out quickly.
Films that fall below 50% are expected to have a solid, long-term run, while films that fall above 70% are likely to continue their steep decline in ticket sales as the film fades from the public eye.
“Avatar. “Waterway’s second weekend release is right where it needs to be, as this performance will set the stage for the film’s continued box office journey,” said Paul Dergarapetian, senior director. Comscore media analyst.
Box office analysts said cold winter weather and storms over the Christmas weekend likely led to slower ticket sales domestically.
In addition, international ticket sales continue to grow. Markets outside the US and Canada fell 43.9% in the second week. Waterway was always expected to generate at least 70% of its box office from international ticket sales, and that’s where the split is as of Sunday.
“The Way of Water” has brought in $855 million worldwide since its Dec. 16 release, with $254 million domestic and $601 million international. It is currently the fifth highest grossing film of 2022.
Paramount and Skydance’s “Top Gun. Maverick” is the current leader with $1.48 billion worldwide, followed by; Universal “Jurassic World. Dominion ($1 billion), Disney and Marvel Studios’ Doctor Strange in the Multiverse of Madness ($952 million) and Universal and Illumination’s Minions. The Rise of Gru” ($939 million).
“Water Road” achieves what Cameron says a film needs to do to be considered profitable. Despite declining word-of-mouth focused on stunning visuals that have fallen behind a lackluster plot, the Avatar sequel has room to show at the box office.
The next big blockbuster, Disney and Marvel’s Ant-Man and the Wasp. Quantumania” will not be in theaters until February 17, leaving “Water Road” without serious competition at the box office for a long time.
“January lacks a lot of direct competition against the film,” said Sean Robbins, chief analyst at BoxOffice.com. “That’s when an Avatar sequel could make up for any perception lost in meeting long-term expectations, if it’s going to happen.”
“We live in a world where the desire for instant gratification leads to early results being used as the ultimate barometer of a film’s success,” he said. “Realistically, sometimes it makes sense, but sometimes it doesn’t. This is one of the last situations.”
Revelation. Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal’s “Jurassic World. Dominion” and “Minions. is the distributor of The Rise of Gru.