It killed the internet.
Director Gerard Johnstone explained his thought process behind the now-viral clip for his upcoming horror film M3gan on Saturday, Entertainment Weekly exclusively reports.
The Model 3 Generative Android (M3gan) dance clip has spawned several parodies and Internet memes, turning the killer doll into an icon.
“It was one of those crazy, sleep-deprived, 3 a.m. thoughts,” Johnston said.
“Wouldn’t it be funny if the soundtrack suddenly became real and the M3GAN ended up moving to the music it was playing? It was just something that everyone embraced and loved.”
According to one of the film’s producers, the creative team already had memes ready to deploy if needed.
“We had created memes internally to share, but we ended up not having to host them because people started making their own,” says M3gan star and producer Alison Williams. “You can’t even dream that big when you’re doing something like this. It was just an exciting day. It was a proof of concept.”
The film follows a roboticist named Gemma (played by Williams) who suddenly takes care of her niece, Cady, when her parents die suddenly. To help a young child overcome anxiety and loneliness, Gemma uses the M3gan to become the child’s friend. However, the robot is increasingly protective of the child.
“It’s a movie about people who don’t spend enough time with their kids,” says Johnstone.
The dance has exploded on TikTok with several users recreating the hilarious moment or using the android image as a meme.
One notable moment was at the film’s premiere, where several female dancers dressed as robots were able to recreate the dance for fans right before they watched the film. TikTok has collected 1.3 million views.
M3gan is set to hit theaters on January 6, 2023.