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Photo by Kevin Mazur/Getty Images for the Recording Academy

Today in random celebrity feuds, Justin Bieber vs. H&M. Well, maybe calling it a “fade” is a bit much, but whatever is going on between the singer and the clothing brand, it’s definitely not friendly. Bieber took to Instagram on Monday to call out H&M, accusing the brand of selling unapproved merchandise using his likeness and lyrics from his song “Ghost.” 24 hours later, H&M announced that it had removed the product from its website and stores.

“I did not endorse any of the collections they put on H&M,” Bieber wrote on his Instagram Stories after the collection launched online. “All without my permission and approval,” he added. “SMH I wouldn’t buy it if I were you.” In a follow-up post, she called the line “trash” and encouraged her fans to save their money, saying: “I didn’t approve, don’t buy it.” It’s unclear if Bieber’s approval was actually sought to sell the product. H&M initially responded in a statement obtained by the Cut, saying: “As with all other licensed products and partnerships, H&M followed the appropriate approval procedures.” The brand later told BuzzFeed: “Out of respect for the collaboration and Justin Bieber, we have removed the apparel from our stores and online.”

According to a post by @jbiebertraacker on Instagram, the merchandise included a white sweatshirt with a collage of Bieber photos, a matching bag (the only item that appears to be available for purchase on H&M’s US site) and “World Tour” merchandise. (Bieber had to cancel his Justice World Tour earlier this year for health reasons.) It also apparently included a cell phone case and a sweatshirt with the Ghost song “I Miss You More Than Life.” Before posting his stories, Bieber commented on @jbiebertraacker’s photo, writing:

Bieber does not appear to have filed any legal claims against the retailer, according to Page Six.

This post has been updated.


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