Unilever outlines three-pronged plan to capture market share in growing ice cream segment

Growing at a compound annual rate of 2.6% from 2019 to 2021 and capturing about 20% of the ice cream market during that period. “Despite the Devastation of COVID” Unilever’s €7 billion ice cream business already has a significant lead over its next closest competitor, which has 10% market share, Matt Close, president of Unilever’s ice cream division, touted during the company’s recent investor day.

He added that the company intends to extend that lead significantly in the coming years with competitive growth ahead of the market, which Euromonitor forecasts will grow at a compound annual growth rate of 4% through 2025, which is faster than the 3% growth rate it has seen. between 2019 and 2021

“We’re well positioned to grow based on the latest consumer trends we’re seeing.”Close said. “Consumers expect ice cream to taste great, they’re looking for indulgent experiences, they’re looking for products that change their mood. And now, whatever the occasion, whether it’s a day out or sharing a moment with friends at home, we have brands that can really deliver against those trends.”|:

Unilever is also well-positioned to address growing demand for products that are healthier for people and the planet thanks to plant-based, low-carb and low-sugar innovations, Close said.

As the economy continues to tighten and consumers increasingly look for strong value products, Close noted that the company’s ice cream portfolio can deliver even in a recession, offering: “Affordable, affordable treats that will lift their spirits”and: “Get them out of the difficult situations they’re in.”|:


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