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Voyah, the premium brand of Chinese state-owned automaker Dongfeng Motor, made the world premiere of its first sedan last week as part of its efforts to explore the market for new energy vehicles.

Dubbed Zhuiguang, which means “chasing the light”, the sedan is the first model to be based on Voyah’s latest ESSA and SOA platforms, which help the model reach class-leading levels in a number of aspects, including performance and safety.

Zhuiguang’s world premiere fulfilled Voyah’s promise to offer three models in three different segments of sedans, SUVs and MPVs. It launched the Free SUV and the Dream MPV.

Voyah is the only NEV startup in China that offers models in three segments.

The automaker noted that Zhuiguang marks a new milestone in Voyah’s efforts to enhance its brand reputation, demonstrate technological prowess and improve its product recognition.

In terms of design language, the model adopts Voyah’s design philosophy of the mythical and magical kungpeng bird that wanders between the sky and the Earth.

The elements have made the model a pleasant exclusive choice for Chinese car buyers who are increasingly fond of local culture.

The model also offers global customers a refreshing taste of traditional Chinese culture and oriental aesthetics.

Zhuiguang features organic curved styling and flowing lines. The combination of lines gives the model an elegant yet passionate look.

The model’s slender silhouette, characterized by sharp and smooth lines, emphasizes its sense of speed and an air of elegance, presenting its oriental charm.

Inside the car, the cabin features a rotary crystal gear selector, Dynaudio speakers and elaborate seat stitching that sets it apart from other models on the market.

However, beneath the charming exterior is a wild beast made possible by Voyah’s technological prowess.

The Zhuiguang can produce a maximum power of 375 kW and a maximum torque of 730 Newton meters. It accelerates from zero to 100 km/h in 3.8 seconds, rivaling an eight-cylinder supercar.

Its class-leading top speed can reach 210 km/h thanks to its battery capacity of up to 500 kW.

It excels not only on straight roads. Its lateral acceleration can reach 1.0, giving the driver confidence when cornering as well. During the Dodge Moose test, its speed can reach 83 km/h.

The meticulously designed body has a drag coefficient of 0.22, which is also in the same league as supercars. Its segment-only electric tail, which produces 40 kilograms of downforce, allows the model to move quickly but remain stable.

Voyah’s SOA platform has made Zhuiguang the world’s first model that can travel up to 30 meters and park autonomously. This can be achieved at the click of a mobile phone, meaning the owner can be at home, in the office or in another country as long as the internet is available.

The sedan can also learn to park itself. When the mode is activated, after the driver parks it once in a specific parking lot, Zhuiguang can remember a route up to 1 km along which it can park and drive itself out.

Zhu Yanfeng, president of Dongfeng, noted that the exciting performance is the result of a combination of the automaker’s heritage and innovation.

“We’re inheriting what we did well in gasoline cars, including chassis, human-car interaction, noise, vibration and harshness,” Zhu said.

“On this basis, we fully embrace electrification and all the smart features. We are also innovating our mechanism. We are taking on new, innovative endeavors based on our traditional technology foundation.”

Dongfeng is one of the first Chinese automakers to master NEV core technologies.

It started research and development of batteries, electric motors and electric control systems in 2016. It has also stepped up efforts towards other advanced technologies, including intelligent driving.

Statistics show that Dongfeng has won 1,892 NEV-related invention patents, ranking first in the automotive industry.

Expecting Dongfeng to offer Voyah more support from the industrial chain and R&D to human resources and finance.

“We have introduced three Voyah models in three years. Product-wise, we have five-year plans. In China’s high-end NEV segment, we at Dongfeng would like to be the leader,” Zhu said.

From left, Lu Fang, CEO of Dongfeng Motor’s premium brand Voyah, unveils the Zhuiguang sedan on Dec. 15. Zhuiguang features organic styling and flowing lines, this combination gives the model an elegant yet passionate look. Inside the car, the rotating crystal gear selector, Dynaudio speakers and elaborate stitching on the seats are different from the models on the market. China Daily

Voyah will have its first sedan globally premiered on December 15, fulfilling Voyah’s promise to offer three models in three different segments of sedans, SUVs and MPVs in three years. China Daily


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